The Finishing Touch: 3M Introduces Five Textured Overlaminates for Interior Walls

Wall graphics are a great way to visually extend a business’s identity within an environment and create a brand experience for both customers and employees. To enhance the look and feel of a space with digitally printed wallcoverings, 3M offers five new cast vinyl décor overlaminates that add texture as well as a protective finish. Each embossed with a unique texture, the new 3M™ Décor Overlaminate 8600 Series offers designers and graphic manufacturers stylish matte finishes in Classic Linen, Knit, White Fir, Riverbed, and Plaster.

As part of 3M’s Digital Wallcovering Solutions, Décor Overlaminate 8600 Series increases the possibility for design and helps add warmth, style and professionalism to interior spaces. Choosing to add texture will not compromise image quality since the design is printed on a base film—a flat surface for superior image quality—then layered with the embossed overlaminate.

These five distinct patterns are also designed to protect underlying graphics and create a unique aesthetic and depth. Development of the new overlaminates drew inspiration from the comfort and freshness of fabric and the calming yet rugged balance of the natural world.

“Interior wall graphics are an opportunity to showcase a company’s brand and create an experiential space for both customers and employees,” said Kimberly Tostrud, product marketer for 3M Commercial Solutions. “We look forward to seeing how designers integrate these textured overlaminates in a branded environment.”

For a long-term wallcovering solution covered by the new 3M™ MCS™ Warranty for Finished Graphics, Décor Overlaminate 8600 Series should be paired with a 3M base film of either 3M™ Print Wrap Film IJ180mC-10, a cast vinyl, or 3M™ Envision™ Print Wrap Film LX480mC/SV480mC, an eco-friendlier non-PVC. Both 3M base films deliver excellent print quality for crisp, long-lasting graphics. These films will not shrink, and when covered with a protective laminate, they are guarded against scuffs and are cleanable.

The new 3M™ MCS™ Warranty for Finished Graphics is the first of its kind to be introduced to the marketplace. The warranty covers the graphics installed on smooth, interior walls for up to eight years, giving installers, designers and brand owners peace of mind that the wall graphics will last and maintain a fresh look. 3M requires more than 1,000 grams/inch as an acceptable adhesion to be eligible per the 3M™ Adhesion Test Kit for SMOOTH Substrates, which is now available for sale.

For more information, visit 3M.com/WallWrap.