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Magink Billboards Debut at Cannes Film Festival
Cannes, France—JCDecaux SA, the leading advertising company in Europe and Asia-Pacific, is premiering digital billboards that feature magink digital ink technology. The pilot program was inaugurated at the Cannes Film Festival in May.
According to a magink press release, the magink digital ink billboards were scheduled to be installed at multiple highly trafficked venues in Cannes, including one located adjacent to the Palais des Festivals, the official home of the Cannes Film Festival. This new JCDecaux display featured an array of full-motion video advertisements and information on the City of Cannes. Magink digital ink offers full-color, full-motion, high resolution and high contrast images that use ambient light to enhance image quality and visibility — just like ink on paper.
Deputy and Mayor of Cannes Bernard Brochand said, “Cannes, City of the picture par excellence, is proud to be the first town in the world to be installed with these new JCDecaux displays.”
JCDecaux SA Chairman of the Executive Board Jean-Charles Decaux said, “After years of research and careful consideration, we are prepared to take our most significant steps into the digital display era with magink. We believe magink billboards will provide JCDecaux and our clients with the most reliable digital technology and most dynamic digital displays available today. This pilot program undertaken with magink and its management team is a big first, it will enable us to provide to our customers new schemes for communication.”
Magink founder Ran Poliakine added, “We are honored to work with such an innovative outdoor media company such as JCDecaux to help improve the urban landscape with our digital ink display technology. We believe it is apropos to do so in Cannes, where the world comes together to honor advancements in film and advertising each year.”
—Lori Andreozzi
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