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National Portrait Gallery Uses Digital Signage
Concord, Ontario—To enhance its art exhibits, the National Portrait Gallery at the Smithsonian Institute has incorporated a touch-screen digital signage system powered by Omnivex software and their digital signage partner Nelson White Systems. According to an Omnivex press release, this system overcomes the traditional challenge museums face of representing an artist’s work with the few pieces in its possession. The result is a richer, more educational experience for the art enthusiast.
At The National Portrait Gallery (which focuses on individuals who have shaped U.S. history and influenced culture), visitors turn to the LCD screens to view works of art and gather information that informs about an exhibit. The system also gives visitors access to videos and other media. For instance, at the Lucile Ball exhibit, visitors can view TV shows, movies, and other media featuring the actress, all through the kiosks powered by Omnivex software.
“The flexibility of the Omnivex software made this an easy fit,” said Jim Oremland, account executive at Nelson White Systems. “The museum wanted a touch-screen system that could interface with many different types of media and file formats. Omnivex content management software allowed the museum to easily create visually appealing content using their existing media assets.”
—Lori Andreozzi
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