Sign Builder Illustrated’s Buyer’s Guide

Sign Builder Illustrated’s Buyer’s Guide is widely regarded as the number one reference source in the industry. Published twice per year in March and September, the Buyer’s Guide lists manufacturers, distributors and sign companies that comprise the industry in the U.S. and Canada. The Buyer’s Guide can be purchased for $29.95 (plus S/H outside of the U.S.) by calling 1-800-895-4389 or 402-346-4740.

A recent Ad Q study* conducted by Harvey Research yielded the following results:

95% of our Buyer’s Guide users are involved in the purchasing process

83% use Sign Builder Illustrated’s Buyer’s Guide to research products and/or companies in the industry.

61% of readers either pass along their copy to a colleague or save the copy for future reference when a new edition is released.

2.2 readers per copy (includes subscriber and pass along readership)

Some reader comments:

When asked the question of how the directory can be improved,
one respondent answered: "Great product. Improve?" -Owner

"Good information and great reading"
- President

"It has been of good use to me."
- Owner

"The guide has many useful contact numbers for acquiring supplies"
- Owner/Operator

"Good resource - thanks!"
- Sign Shop Owner

* Harvey Research Study, Sept. 05 Buyer’s Guide edition.

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