This custom, handcrafted identity sign is anything but a laughing matter.
Paul Martin of Piccadilly Signs at work in his home studio.
Piccadilly Signs created the sunset effect using airbrushes.
The letters for the sign were carved out with a scroll saw.
Two 36-inch diameter circles were cut from 1-inch thick, 18-pound Coastal Enterprises HDU.
In 2014, did your shop buy new equipment?
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