TABLE OF CONTENTS
This Month’s SBI Trivia Question Stumper:
How many companies will be exhibiting at this month's Digital Signage Expo in Las Vegas?
For the answer, scroll to the bottom of the newsletter.
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Industry News
[[HOT TOPIC]] Weathering the Economic Storm
A recent announcement from digital signage provider Dynasign shows that our industry needs to be and is looking for new ways to generating business during this economic downturn, be it new partnerships or new products. Check it out:
AccuWeather.com Announces Partnership with Dynasign
AccuWeather.com, "the World's Weather Authority," announced a joint partnership with Dynasign Corporation, a Silicon Valley based digital signage technology provider. This partnership provides access to AccuWeather.com real-time weather and headline news content for Dynasign end-users and value-added resellers.
In an effort to captivate audiences, advertisers have turned to digital signage, although displaying advertisements alone can cause viewers' attention to diminish. AccuWeather.com content integrates timely, relevant weather, news, sports and entertainment information, available for 2.7 million locations worldwide, into digital signage playlists to grab and hold viewer interest. Together, AccuWeather.com and Dynasign will provide a complete solution for delivering the most accurate and reliable weather data.
"Weather is relevant and dynamic information that repeatedly draws attention to screens. That is why weather consistently gains top audience ratings in all existing media," said Scott Homan, Director of Digital Signage at AccuWeather.com. "Our content coupled with Dynasign's platform will provide a delivery system that will ensure maximum value for their clients."
"Combining AccuWeather.com live feeds and Dynasign Templates, our users can display the local and global weather conditions in various visual presentation layouts. Timely and relevant content such as weather brings tremendous value to digital signage screens, ad sponsored media networks or business communications applications," Jimmy Dun, Dynasign VP of Business Development said. "Our all-inclusive Dynasign Online Service subscription allows our users to immediately access the weather condition display without going through the complex feed source and technology evolution."
Dynasign is a digital signage content management software developer and service provider. Dynasign offers a simple, effective and powerful Digital Signage Software as a Service (SaaS) platform, Dynasign Online that can be tailored to your business needs. Dynasign's open content architecture allows "out-of-box" integration with content sources from RSS feeds, XML files, databases and Web 2.0 applications.
Mutoh America and Arlon will Present Vehicle Wrap Demonstrations atthe Graphics of the Americas Show
Mutoh America and Arlon have teamed up with the Graphics of the Americas Show (GOA) to present live vehicle wrap demonstrations showcasing the best practices and products for a flawless vehicle wrap. These FREE sessions will be held daily at the GOA Wrap Center located at the entrance of Hall A of the Miami Beach Convention Center, Feb. 26-28, 2009 in Miami Beach, Florida. (For more information, see our list of industry meetings below.)
The vehicle wraps will be printed by Mutoh America's ValueJet 1614-64" on Arlon's DPF 6000X, specifically formulated for solvent, eco-solvent, and most UV printers, it is a 2-mil cast film featuring Arlon's X-Scape bubble free technology.
Colorful, bold, exciting and growing in popularity among marketers and consumers alike, vehicle wrap advertising has experienced 15% growth in recent years.
More wrappers choose Mutoh's Valuejet 1614-64" Printer using Eco Ultra Ink because 64" is the perfect size to create one piece hoods with no seams. Plus, it's one of the fastest printers in its lass, with speeds up to 183 square ft/hr in production mode. Its Intelligent Interweave Print Technology (i2) provides increased accuracy and consistency of dot-to-dot contact to improve the printed images with colors that pop and virtually no banding Visit www.mutoh.com or www.arlon.com for more details on the partnership.
GAERF Announces Student Design Competition to Promote Careers in Graphic Communictions
In an effort to promote the many exciting career opportunities within the graphic communications industry, and showcase the extraordinary talent of our youth, the Graphic Arts Education and Research Foundation (GAERF) has launched a 2009 National Student Design Competition, themed "Careers in Graphic Communications . . . Imagine the Possibilities!". The competition will challenge students to create and produce a marketing product designed to appeal to our industry's future workforce. Participants will be encouraged to be creative and take their design from concept to finished product.
The competition is open to all students attending secondary or post-secondary institutions and studying in a graphic communications/printing, advertising, graphic design or interactive media program. Students may enter individually or in teams of up to three members. Instructors are responsible for submitting the entry, limited to one per instructor, which will become the property of the Graphic Arts Education and Research Foundation.
Entries selected by GAERF will be judged by attendees at the Printing Industries of America (PIA) Summer Teachers Conference in Sewickley, Pennsylvania. Winners and their instructors will be notified by August 15, 2009.
Among the total six winning entries will be: two first place awards, one at the secondary level and one at the post-secondary level; two second place awards, one at the secondary level and one at the post-secondary level; and two third place awards, one at the secondary level and one at the post-secondary level.
First place winners and their instructors will receive a two-day all-inclusive paid trip to attend PRINT 09 in Chicago, Illinois. In addition, they will receive a $2,000 award presented during PRINT 09 at Career Awareness Day, September 16, 2009. The second place winners will be awarded $1,500, and the third place winners will receive $1,000.
"GAERF is proud to continue its commitment to supporting education initiatives by encouraging creativity and self-expression in students through the art of design and production," said GAERF President Ralph Nappi. "This competition will serve to recognize our best and brightest students, as well as the significant commitment of their instructors."
For complete information about the competition guidelines and to download an entry form, visit www.gaerf.org.
Roland Lowers Prices on Certified Media Line
Roland DGA Corp. announced a 20 percent price reduction across its entire line of certified and profiled media supporting the company's wide-format inkjet printers and printer/cutters.
"It is our goal to provide complete high-performance solutions to our customers including profiled media, inks and RIP software," said Rick Scrimger, vice president and general manager for Roland DGA Corp. "Every product in the media line has been selected to meet our high standards for quality and profiled for optimum performance with our inkjet printers and printer/cutters. During this time of economic uncertainty when budgets are stretched thin, we are pleased to offer this tremendous value to our customers."
The Roland certified media line includes more than 50 products that have been strategically selected to meet the needs of the company's customers in the sign, vehicle graphics, fine art and photography industries. All Roland media products are part of a complete digital printing solution and have been tested, certified and profiled for performance with the company's inkjet printers and integrated printer/cutters.
The Roland media line includes cast and calendered vinyl, banner media, clear films, reflective vinyl, canvas, papers, overlaminates and more. Popular new additions to the line include the Roland Restyling Solution featuring a combination of premium cast vinyl and cast overlaminate film and Solvent Canvas Media designed for the company's eco-solvent and solvent inkjets.
New Appointments
Vertis Communications
, a provider of targeted print advertising and direct marketing solutions to America's leading retail and consumer services companies, announced that David Glogoff has been promoted to chief legal officer. In his new role, Glogoff will lead the company's office of the general counsel in all of its legal operations. He will also serve as secretary for Vertis' Board of Directors. Glogoff joined Vertis in 2000 and previously served as vice president and deputy general counsel. A graduate of Tulane Law School, he is a member of the New York, New Jersey and Pennsylvania state bars.
Meetings and Events
FEBRUARY
Feb 23 - 24: United Applications Standards Group testing, held at 3M in St. Paul, Minnesota. For more information, call 612/209-9703 or visit www.usag.org.
Feb 24 - 26: Digital Signage Expo, Las Vegas Convention Center, Las Vegas, Nevada. For more information, visit www.digitalsignageexpo.net.
Feb 26 - 28: Graphics of the Americas 2009 Conference & Expo, Miami Beach, Florida. To learn more, visit www.graphicsoftheamericas.com.
Sponsored Links
This Month's Trivia Answer:
Approximately 150 companies will be exhibiting at this month's Digital Signage Expo.
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For in-depth coverage of these topics and other
sign industry topics, check out
www.signshop.com
ATTENTION ADVERTISERS and SUBSCRIBERS:
Coming up in the March 2009 issue of
Sign Builder Illustrated,
feature articles on:
Awning Design
Dimensional Sandblasting
LED Video Displays
Magnet Applications
Polycarbonate Fabrication
Vinyl Installation
ATTENTION ADVERTISERS and SUBSCRIBERS:
Coming up in the April 2009 ISA Show issue of
Sign Builder Illustrated,
feature articles on:
Vinyl Adhesives
Digital Printing Hardware
Dimensional CNC Routers
LED Channel Letters/Sign Cabinets
Aerial Platforms/Cranes
PVC Sign Blanks
Lettering Paints
Vehicle Graphic Vinyl
Contact your ad sales representative to reserve your space today.
As the premier e-newsletter for the sign industry, SBI Update encourages readers to send feedback on what you like, what you'd like to see, and any other comments you might have. To do so, send an e-mail to Managing Editor Chris Ytuarte at cytuarte@sbpub.com.
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© 2009 Simmons-Boardman Publishing
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GE Lumination Tetra miniMAX
LED Lighting System
New Tetra miniMAX LED Lighting System from GE Lumination is 343% brighter and uses fewer LEDs per sign than previous generation products. Thanks to new OptiLens, a patent-pending optical breakthrough, channel letters as shallow as 1.5 inches radiate brilliant, more uniform light across the entire sign face. This energy-efficient LED solution is backed by a 4-year limited warranty. Find out more by clicking here: GE Lumination
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Tuffrayz LEDs
From AgiLight Wind, rain, ice and humidity are no match for AgiLight's ultra-durable TuffRayz LED modules. Evenly light indoor and outdoor channel letters with a variety of colors including one of the whitest whites in the business. TuffRayz provides an affordable, easy-to-use, energy-efficient lighting solution that shines through any forecast.
For more information about TuffRayz Click Here
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Sign Builder Illustrated presents:
Vehicle Graphics 101 Check out this special SBI supplement for all the information you need to get started, get good, and get profitable in the world of vehicle graphics. From wrap schools and required tools, to marketing your skills and paying the bills, this How-to supplement has it all. Check out the digital version here:
Vehicle Graphics 101
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Sign Builder Illustrated:
The How-To Book Vol. 1 Learn secrets to fabricating neon, illuminating with LED, sandblasting signs, applying paints, cutting and printing vinyl, and more in this 288-page, full-color reprinting of Sign Builder Illustrated's trademark How-To articles. To visit the How-to Book Web site, click on: SBI How-To Book
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Sign Builder Illustrated
Buyer's Guide 2008
Published twice per year in March and September, the Buyer's Guide lists manufacturers, distributors, and sign companies that comprise the industry in the U.S. and Canada. SBI Buyer's Guide
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Sign Builder Illustrated
Goes Digital With live hyperlinks to video clips, advertiser information, and other features, SBI Digital offers the newest online technology with the familiar layout of a hardcopy issue. To view an example, click on:
SBI Digital Magazine
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Mutoh and Arlon Team Up