YESCO, the one hundred-year-old company known for creating, repairing, and maintaining internationally recognizable signs, announces the installation of the historic Laws Railroad Museum and Historical Site billboard on Highway 395 in Bishop, California.
Donations of $13,000 to install a new billboard were made by the community, with matching donations provided by the Death Valley Conservancy.
Founded in 1964, Bishop Museum and Historical Society, known as Laws Railroad Museum and Historical Site, is proud of their partnership with the County of Inyo. As one of the oldest non-profit foundations in the Eastern Sierra, the Laws Railroad Museum and Historical Site is honored to preserve the history of the Owens Valley for generations to come.
“The old sign was about twenty years out of date,” said museum volunteer Jay Smart, referring to the fading and dilapidated old sign.
Smart was the organizer of the new sign program. With the help from fellow board member and exhibits manager Katie Olson, they secured Maria Bucaro of Bucaro Design, Inc., in Pasadena, California and Ray Spencer, a former Walt Disney Imagineer, to create the design.
Additionally the Laws Railroad Museum and Historic Site billboard includes historic design features. The steam engine with Mount Tom in the background is almost an exact perspective of what waiting passengers at the station would have seen as the train pulled in. Also, the 20-Mule Borax team is an homage to the Death Valley group that help fund the project.
“What an amazing opportunity to be part of the refurbishment of this historic sign,” said Jeff Young, senior vice president and chief marketing officer, YESCO. “It’s gratifying to be part of a project that will be seen and appreciated by visitors for years to come.”
YESCO specializes in the manufacture of custom electric signs, sign maintenance, and out-of-home advertising. In addition, YESCO operates sign and lighting service repair stores throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates.
Today, helmed by the second, third and fourth generations of the founder’s family, YESCO creates, services, and maintains award-winning displays for some of the most prestigious brands.