Bradley University Includes Digital Signage as Part of New Campus Development

Bradley University
One LED video wall was installed in a glass-enclosed classroom.

SNA Displays provided three indoor digital displays for the newly developed Business and Engineering Convergence Center (BECC) at Bradley University in Peoria, Illinois. Management and installation of each of the new LED screens was coordinated by Conference Technologies, a leading provider of audio-visual, information technology, and communications services.

The BECC offers 270,000 square feet of academic space, featuring twenty-eight classrooms, eight computer labs, forty-six specialized labs, and thirty collaboration and meeting spaces. It has a real-time digital stock market ticker display around the atrium of the building and sleek classrooms enclosed with transparent glass.

The $100 million building, which houses the Business and Engineering colleges, “will provide the emphasis of teaching and learning techniques, cutting edge research, and classroom collaborations for industry and community partners that will enable these two great colleges to lead the way as the ground continues to shift rapidly in higher education,” according to Bradley University President Gary Roberts in a late 2019 dedication ceremony before the new building was accessible to the public.

One LED video wall, from SNA Displays’ BRILLIANT™ line of interior display products, was installed in a glass-enclosed classroom. The digital display employs a high-density 1.92 mm pixel pitch. The high-resolution screen is 4’5” high-by-31’6” wide (702×4992 pixels), giving the digital canvas more than 3.5 million pixels.

Bradley University
One of two tickers wraps around a corner on the outside of the classroom.

Two digital tickers were also installed as part of the BECC project. One ticker was placed above the same classroom’s video wall and also sports a 1.92 mm pixel pitch. The display is 1’6” high-by-14’5” wide (234×2288 pixels).

The other ticker, from SNA Displays’ BOLD™ product line, wraps around a corner on the outside of the classroom. It employs a 2.5 mm pixel pitch and is 1’6” high-by-53’10” wide (180×6560 pixels).

For more information on the new digital displays at Bradley University, visit