A new freeform LED display at Security National Financial Corporation in Murray, Utah has been manufactured and installed by Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in partnership with YESCO. The more-than-75-percent semi-transparent display sits atop the south side of the building and angles the east at the very end of the installation.

“We are excited to complete this media wall project for Security National as it will be one of the first transparent displays in the city,” said Ben Olson, account executive at YESCO.

The first and largest freeform LED display in Salt Lake County along the I-15 corridor and second largest freeform display in the state measures 21 feet tall-by-86 feet wide and features 25-millimeter pixel spacing to deliver visual imagery to passersby. It incorporates 131 horizontal rows and 1,040 vertical columns which allow light to pass through the display and into the windows behind the installation while projecting imagery outward.

Employees and patrons inside the building will also be able to look outward through the display and view the local landscape.

“This project continues to strengthen our partnership with YESCO through a custom LED application,” said Daktronics Project Manager Derek Dorow. “We were able to draw on our experience with freeform LED applications and unique installation methods.

“Using past installations, we were able to provide a visual walkthrough to the customer, along with design criterion for YESCO’s engineering team. Our engineering teams’ early collaboration enabled our field team an effective and efficient installation that resulted in a great looking display.”

In total, the project took roughly 800 man-hours to complete.

—Press Release