Daktronics Announces Sign Design Winners from 2021 Sales Expo


Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces the two winners of the annual Sign Design contest, part of the recent Sales Expo at the Daktronics corporate headquarters in Brookings.

La Crosse Sign Group won the under-50-square-feet category for Tri-County Communications Cooperative. In the over-50-square-feet category, the winner was Apogee Signs for Elite Automotive.

The sign company winners were determined by their peers who attended the Daktronics Sales Expo both in person and virtually. The designs were installed after September 1, 2020.

“We had some excellent entries again this year,” says Jess Bern, Daktronics On Premise marketing strategist. “We congratulate Justin Matsick of La Crosse Sign Group and Matthew Shrode with Apogee Signs. They each won $250, but even more important, they earned accolades and respect from their peers.”

La Crosse Sign Group serves areas in Wisconsin, Minnesota, and Iowa. Their communications customer opted for a vertical LED sign that resembled a smartphone. The digital placement on the static sign results in an eye-catching design.

Apogee Signs is in Tallahassee and serves North Florida and Southern Georgia, who attended Sales Expo for the first time this year. Apogee Signs earned their winning installation by listening to their customer’s vision, and then worked with Daktronics to provide a demonstration of their 8-millimeter LED digital technology, resulting in a sign that pops.

Sales Expo is held by Daktronics every year to bring sign professionals together to network and learn from speakers and demonstrations. This year the event was live, but also offered virtual attendance.

The Sign Design Contest continues to be a favorite feature of the event. Projects installed after September 1, 2021, are eligible for submission for the 2022 Sign Design Contest.

—Press Release