In what the company is calling one of its biggest events ever, Sansi North America (SNA) is planning to unveil its new Times Square headquarters on Thursday, November 1. The occasion is doubling as an open-house event during New York Digital Signage Week, which is organized and run by Ministry of New Media.
The grand unveiling will feature the first look at SNA’s new flagship office in the heart of New York City’s Times Square. The 20th Floor studio is a newly-renovated, 8,000-square-foot space that includes glass-wall offices overlooking Midtown Manhattan, open-air work spaces, state-of-the-art conference rooms, and a full bar and kitchen area.
One of the most noteworthy features of the new headquarters is a cutting-edge demo wall featuring several LED display products of varying pixel pitches, including a long, curved ribbon display and a high-definition main display. The demo wall will allow existing and potential clients to touch and feel many of the display products in SNA’s lineup.
With full content management and scheduling software, the sales team in the New York office can also show clients how certain types of content might look on their application.
“The demo wall is going to show its value very quickly,” said Pete Simon, Director of Sales with SNA Displays. “We always have clients that need to see the difference between this product or that product, and this is the perfect way to show them.”
SNA’s director of human resources said the move from the company’s previous Times Square location was necessary to accommodate recent growth.
“We had really outgrown our previous space on the 9th floor,” said Brittany McMann. “The major growth spurt we’ve had over the last few years, particularly here in our New York office, really forced us to look for a larger area. Fortunately, the building had a large, undeveloped space a few floors above which allowed us to customize the space to fit our technology needs.”
The grand unveiling, which the company is terming a “red carpet” event, will begin at 5:30 pm Thursday, November 1. Food will be catered, and attendees will enjoy an open bar.
“This is going to be a wonderful event for us and for everyone who attends,” said Dennis Hickey, president of SNA Displays. “We’re so excited to show the world our new Times Square headquarters, and we knew this was the perfect week for it.”
SNA is encouraging all New York Digital Signage Week attendees to stop by the unveiling event. Additionally, the company is asking that other clients, potential customers, partners, and vendors RSVP.
Hickey also hinted at a few items the company may have up its sleeve for the event. “Let’s just say we have some announcements to make and few surprises in store as well.”