Multipurpose Community Center Features Vast Digital Signage Network


The Forest County Potawatomi opened a community center that includes a network of thirteen interior LED video screens from SNA Displays’ BOLD™ Interior display series. Located near Highway 8 in Crandon, Wisconsin, the 105,000-square-foot community center is a hub for cultural education, recreation, athletic training, competition, wellness, and social events.

Camera Corner Connecting Point (CCCP), a technology integrator specializing in audio-visual solutions, managed the project to help bring Forest County Potawatomi’s vision to life.

“From the beginning of this project, there were four main goals,” said Scott Tomashek, senior vice president of AV strategy at Camera Corner. “Deliver cutting-edge display technology, integrate flexible AV solutions, make the entire system easy to operate for community center users, and most of all, incorporate everything into the facility’s existing aesthetic rather than detracting from it.

“Our teams have done a great job in accomplishing those goals.”

The building’s design was informed by the Forest County Potawatomi culture, from the two levels that follow the natural grade to lessen environmental impact to the floorplan inspired by the form of an eagle in flight.

Among its wide array of features, the community center houses an impressive 20,000-square-foot wood court gymnasium, a 20,000-square-foot fieldhouse with synthetic field turf, and an 8,000-square-foot pool. The fieldhouse serves as a training and competition venue for field sports such as lacrosse (with seating for up to 1,500 spectators) and as a central venue for tribal events. The new LED screens are used primarily as scoreboards and to share information with visitors.

CommunityFieldhouse LED Chandelier

The most eye-catching LED display feature in the community center is the fieldhouse’s digital chandelier. The 2.9 mm pixel pitch center-hung display has two main digital signage elements, an outward-facing, 360-degree ring display and a circular screen that actually faces down toward the field. Combined the digital chandelier contains approximately 2.3 million pixels.

CommunityGymnasium LED Chandelier

After the fieldhouse chandelier was installed, the Forest County Potawatomi decided to add a second center-hung to the digital signage network in the venue’s gymnasium. The gymnasium digital chandelier consists of a ring section only. Like the fieldhouse center-hung display, it has a 2.9 mm pixel pitch.

Though the initial digital chandelier’s original purpose was to provide creative content during events, software upgrades were implemented per request so that both center-hung features can show scores for live events.

CommunityCommon Area

The common area welcoming visitors to the center now includes three wall-mounted, high-definition 2.5 mm interior displays. The architectural elements of the common area meant that multiple screens were necessary so all visitors had a clear view of the video content. Camera Corner provided a cloud-based digital signage network that allows each screen to show synchronized or unique content, and the video-over-IP routing system allows for flexible usage of the screens for the space.


The community center’s pool area has two 2.5 mm displays used for exercise videos, informational purposes, and family night activities. The pool LED display panels and internal components are conformal coated to withstand the high humidity levels in the space.

CommunityPeerless-AV engineered all mounting systems for the wall-mounted displays on campus. Each mounting system was custom designed with high engineering tolerances to ensure a proper fit during the installation process.

Polar Focus provided design and engineering services for the intricate mounting structure needed to hang the video circles in the fieldhouse and gymnasium. Because the venue’s roof structure slanted upward from the center of the room and also from front to back, a unique solution was required to suspend the large center-hung video display systems.

Overall, the community center project includes 13 new LED displays and approximately 22 million pixels of digital canvas.

For more photos and detailed descriptions of the individual assets in the digital signage network, visit SNA Displays’ portfolio page for the community center.

—Press Release