Dynamic Digital Menus Help Supermarket Improve Communication

Locally owned, family-run Tamura Supermarket has served customers in the Waianae,, Hawaii area for more than seventy years. To keep up with trends and its expanding customer base, the supermarket recently completed renovations (which included an expansion of its deli, fish, and produce departments, as well as the addition of a pharmacy).

To keep its customers better informed, Tamura needed a flexible way to communicate up-to-the-minute menu items and daily promotions that could be controlled from anywhere in the store without an Internet connection or a computer. Additionally a portion of the menu board is dedicated to sponsored advertising directly controlled by the menu boards’s sponsor.

Tamura Supermarket and its menu sponsor contacted ElectroVue LLC about it’s ElectroMenu® Embedded Menu Board Technology, which provides user-friendly digital menu content that customers can control from any location without a computer or Internet connections. The technology turns content into smart files that can be easily edited without disrupting other content on the screen.

The ElectroMenu technology was installed on seven Sharp 47-inch Class (47.1-inch diagonal) LED professional displays throughout the store—six were placed within a twenty-foot array behind the deli and bakery counter and one by the fish counter.

With basic training, the store manager can make changes to digital menus within minutes by simply using a wireless keyboard and a mouse. Changes that need to be made remotedly can also be done instantly through a PC and a wireless connection.

The ElectroMenu technology provides a simple, turnkey solution that allows the sotre manager to make changes to the digital menu boards quickly. This allows for adjustments based on market trends without changing the sponsored advertising content. The Sharp displays are eye-catching and crisp, even in the brightly lit store and provide the supermarket with a simple, reliable solution.

“Sharp displays have been proven in the market for years,” says Mark Evans, CEO of ElectroVue. “The quality, contrast ratios, reliability, service, and especially the image of the Sharp displays, as far as we are concerned, are the best in the market.”

The supermarket is excited about the technology because customers are purchasing the items featured on the digital menu board. Coupled with the ease of use brought by the ElectroMenu technology, the reaction from Tamura Supermarekts has been very positive.

Stated best by Myron Nakagawa, one of Tamura Supermarket’s store managers, “These menus are beautiful and simple to use. I definitely can do this.”

For more information about Sharp displays, call 800/BESHARP or visit www.sharpusa.com.