Printing United Alliance Announces Progress on Printing Industry Classification

PRINTING United Alliance, in partnership with I.T. Strategies and Zwang & Co., today announce progress on its important initiative developed to provide the printing industry with a comprehensive global taxonomy. A special advisory board has been created to guide the Taxonomy project to ensure it adequately represents companies and the relative nomenclature needed to address the printing industry’s under-representation in government statistics, and help prepare the printing industry for growing business in the future, in all regions of the world.

taxonomy printing united alliance

Since officially launching the initiative earlier this year, there has been extensive support from industry thought leaders across a wide spectrum of the industry, including conventional and digital printing equipment and finishing suppliers, packaging converters, and trade associations worldwide.

The group is targeting to approve the first version of the updated taxonomy at a meeting at PRINTING United Expo this October in Orlando.

Meet the Leadership

The Taxonomy Advisory Board reflects a large group of distinguished print industry experts who are providing input for the updated Taxonomy structure with representative across all market segments. These leaders collectively recognize the importance of improving global print taxonomy and have committed to progress in this important area:

  • Epson America, Inc. Keith Kratzberg CEO
  • FESPA Neil Felton CEO
  • Fortis Solutions Group Kurt Michalak General Manager – CT/MI/OH
  • FujiFilm Dimatix Martin Schoeppler CEO
  • HP Inc. Tolga Kurtoglu CTO
  • Hunkeler Stefan Hunkeler CEO
  • Intergraf Beatrice Klose Secretary General
  • Koenig und Bauer Ralf Sammeck CEO
  • M&R Danny Sweem CEO
  • PRINTING United Alliance Ford Bowers CEO
  • Ricoh Americas Gavin Jordan-Smith Senior Vice President

“The response we have received from this initiative has been very spirited,” says Bowers. “Without doubt, the need for a global taxonomy is universally recognized and will assist everyone in the printing industry in critical ways. We are very happy to be a part of this foundational work.”

“The printing industry in particular is in a constant state of flux, in order to meet current and future challenges, so it is of great importance to keep the taxonomy up to date,” says Sammeck.

“Printing is so much more than books, newspapers, magazines, advertising, and packaging,” adds Klose. “Properly defining and sizing our industry at international level is an extremely valuable activity that will help to combat misconceptions and demonstrate the importance of our essential sector. Intergraf welcomes the opportunity to be involved in redefining the global graphical sector’s taxonomy. We will contribute a European perspective and understanding of printed products and services to the process.”

Join the Initiative

For further details on the global Taxonomy initiative, or to provide input and learn more, email Marco Boer, [email protected], or David Zwang, [email protected].