About Us

Sign Builder Illustrated (SBI) helps sign shop professionals run a successful business by providing how-to content that informs, educates and inspires great work.

For over 35 years, SBI has been a trusted source of news, project features and industry analysis. The brand’s expansive portfolio of products—including a print magazine, a digital edition, newsletters, podcasts, webinars, a website and social media—delivers content to sign professionals where they work, from the shop floor to the field.

The SBI community consists of owners/operators of independent sign shops and franchises, project managers, graphic designers, fabricators, installers, managers of in-house sign departments and other industry professionals.

An entrepreneur originally launched SBI magazine in 1987 in North Carolina. Simmons-Boardman Publishing acquired the brand in 2000.