The PRINTING United Digital Experience Highlights Industry Growth Opportunities

Digital ExperienceThe PRINTING United Digital Experience, the premier industry event of the year taking place online October 26 through November 12, will offer comprehensive programming, research, and insight into the latest market trends and areas for companies to consider for future growth and expansion as the industry moves into 2021. Registration for unlimited access to the free event will go live soon. Save the date on your calendar now at

Throughout the fourteen-day online experience, attendees can sit in to listen to panel discussions about market trends, hear first-hand how companies have navigated the pandemic and their plans for the future, and learn how OEMs and suppliers have successfully made the leap across market segments to expand their capabilities. And, as market segment diversification continues to take place, attendees can bookmark specific sessions to Digital Experience sessions of note that can bolster future business plans.

“We recently asked our 450-member COVID-19 Print Business Indicators Panel where they see opportunity in the years ahead,” says Andy Paparozzi, chief economist of PRINTING United Alliance. “Offering a diversified line of products and services was near the top of the list. In fact, a number told us diversification has been the difference maker for them during the COVID crisis and will continue to be the difference maker long after the crisis has passed.

“Every printing company should investigate the long-term benefits of diversification. ‘Is it right for me? If so, in which directions? And how do I diversify profitably?’ Participation in the PRINTING United Digital Experience will help answer those critical questions.”

The PRINTING United Digital Experience offers insight from industry leaders Marco Boer and David Zwang that focus on convergence considerations in direct-to-garment printing, commercial printing, digital textile printing, graphics/wide format, high-speed production inkjet, industrial printing, mailing and fulfillment, and packaging.

“One of the many unique aspects of our online event is that each day focuses on a specific industry segment, so those who join in can immerse themselves in the latest statistics and trends for that particular area,” says Mark J. Subers, president of PRINTING United. “Similar to our live expo that is laid out for attendees to meander in and out of OEM and supplier booths for information, the Digital Experience helps attendees pinpoint certain focus areas they’d like to learn more about when considering future services for their clients.

“If you take a close look at the breadth and depth of those who have signed on to present and participate in this incredibly community-focused event, you will see that there really is something for everyone to discover new areas to break into.”

The PRINTING United Digital Experience opening day research industry outlook, presented by renowned PRINTING United Alliance analyst Lisa Cross, dives into trends in buyer markets, addresses the rise of pandemic products, and offers insight into what to expect in 2021. The first day keynote address being presented by IDC’s Tim Greene focuses on how the COVID-19 pandemic has changed the face of the wide-format graphics sector and how the industry has responded. Those who attend this session can find out more on how to be a part of the industry’s growth in this segment and how to capitalize on the “new normal.”

Business Management Programming, HR, and Government Sessions 

PRINTING United Digital Experience programming surpasses technology-centric education with sessions covering HR-related issues, environmental and safety, government regulations and marketing and sales. A sample of programming in these areas include:

  • COVID-19 Updates and Impact on Your Workforce: Presented by Adriane Harrison, VP, Human Relations Consulting, PRINTING United Alliance;
  • Air Permitting for Inkjet Presses: Presented by Gary Jones, Director of Environmental, Health and Safety Affairs, PRINTING United Alliance;
  • Is Your Safety Program COVID-19 Compliant?: Presented by Marci Kinter, VP, Government and Regulatory Affairs, PRINTING United Alliance;
  • USPS: The Politics of Logistics and Delivery on Capitol Hill: Presented by Lisbeth Lyons, VP, Government and Political Affairs, PRINTING United Alliance; and
  • How to Research New Markets: Presented by David Zwang, Zwang & Co.

Registration for this powerful programming will be available soon. To save the date for the PRINTING United Digital Experience, visit

About PRINTING United Alliance 

PRINTING United Alliance is the new entity borne of the merger between Specialty Graphic Imaging Association (SGIA) and Printing Industries of America (PIA). In a milestone in the printing industry, SGIA and PIA officially combined in 2020 to create the largest, most comprehensive member-based printing and graphic arts association in the United States.

Members now have unparalleled access to preeminent education, training, workshops, events, research, government and legislative representation, safety, and environmental sustainability guidance, as well as resources from NAPCO Media.

PRINTING United Alliance produces the PRINTING United Expo, the most influential days in printing. The expansive display of technology and supplies, education, programming, and services are showcased to the industry at large, and represents all market segments in one easily accessed place. In 2020, PRINTING United introduced the PRINTING United Digital Experience. For more information, visit