Roland DG Enters the Digitally Printed Wallpaper Market

Pictured (L-R): UAB VEIKA CEO Aleksey Tein and Roland DG Corporation President and Representative Director Kohei Tanabe.

Roland DG Corporation, a global manufacturer and distributor of wide format inkjet printers for advertising and signage and 3D tools for manufacturing, announced the acquisition of shares for UAB Dimense print, a subsidiary of UAB VEIKA, a manufacturer and vendor for wallpaper-related products headquartered in Vilnius, Lithuania.

Roland DG has set the goal of pioneering the future through “Digital and Co-creation” in the midterm business plan (FY2021-23) which focuses on transforming into a lean and nimble organization and transitioning the business portfolio. This includes examination of growth investments through M&A to establish new core businesses.

Roland DG has decided to acquire 50.1 percent stake in UAB Dimense print, a subsidiary of UAB VEIKA, which excels in chemical technology and offers a unique digital printing embossing solution for wallpaper industries.

Digital wallpaper.

The digitalization of wallpaper printing has not yet fully penetrated the market, but growing demand for personalization and upcoming market expansion present the perfect opportunity for Roland DG to make its official entry into the market. Furthermore, this embossing technology has great potential as it can bring texture and dimension to various printed applications, such as gypsum molds.

Roland DG aims to strengthen the presence in the wallpaper market through the continued development, sales, and support of DIMENSE™ and Ecodeco™, both proprietary technologies of UAB Dimense print. Leveraging UAB VEIKA’s excellent technical capabilities and combining them with Roland DG’s manufacturing expertise and global-scale sales network, Roland DG will drive the development and sales of unique and high-value-added new digital printing solutions, with the goal to further expand the market by capitalizing on these strengths.

Roland DG will gain access to the combined ink- and wallpaper-related technological capabilities of the company and its parent company, UAB VEIKA.

Roland DG Corporation President and Representative Director Kohei Tanabe stated, “I still vividly remember the day I first saw DIMENSE’s wallpaper solution in 2019. Today’s announcement marks a momentous fusion of our mission, ‘Bringing new opportunities to society through digital technology,’ and our purpose, ‘To Empower Creativity and Excitement Worldwide,’ with DIMENSE’s unique and innovative digital embossing printing solution.

“Throughout the negotiations, I have felt the desire to join forces with them and inspire excitement worldwide. Roland DG has consistently grown through digitalization and market creation. Now, I am honored to move forward together, fostering the market for embossing, including wallpapers, through the acquisition of UAB Dimense print shares.”

Digital wallpaper.

“VEIKA and Roland DG have been business partners since 2015,” stated UAB VEIKA CEO Aleksey Etin. “I believe that this joint adventure with Roland DG will be a great opportunity to benefit from the best that the two companies have: Roland DG’s expertise in printer development and distribution capabilities around the world and VEIKA’s know-how in inks and media development. This partnership will allow us to speed up the progress of DIMENSE™ and Ecodeco™ technologies, as well as take them to a new level.

It is great honor to be trusted by such an outstanding partner like Roland DG, and I am very happy that we have reached this agreement. I believe it will be highly beneficial for everyone, including our valued partners, customers, and suppliers.”

The current business structure will continue for the foreseeable future as both companies work on integration. No changes are planned for our valued clients and suppliers.

Details on the timing and method for new product launches will be provided as they are determined.

—Press Release