After more than twenty-five years of providing innovative signage solutions to many of the most iconic sports, entertainment and transportation venues in the world, ANC is making its debut on Broadway.
As part of a ground-breaking partnership for the firm with the powerhouse out-of-home media company, New Tradition Media, ANC has been retained to install and service three digital advertising boards at 1674 Broadway in New York City.
Understanding the limitations of the high-traffic city location and the client’s timeline, ANC performed the majority of the assembly of the panels off-site to maximize installation efficiency. In addition to procuring the signage and managing the installation, ANC has been retained for a long-term service agreement.
The three boards, which began operation on November 6, are located at the north end of Times Square on the east side of the street on Broadway at 52nd Street. It’s an iconic corner that’s directly across the street from the famed “Ed Sullivan Theater” and formerly at the center of the famed jazz district.
The new 8mm LED boards, which replace previously existing static signs, include a massive 2736-by-912 vertical board and a pair of 1728-by-540 horizontal signs.
“We are honored that our partners at New Tradition Media have entrusted us with this highly coveted location,” said Jerry Cifarelli Jr., CEO of ANC. “Our digital signage solutions are at many famed venues throughout New York City including the Westfield World Trade Center, the Occulus, The Fulton Transit Center, and Moynihan Train Hall.
“Now we are proud to say we are on Broadway working with a respected leader in out-of-home media.”
“ANC is an incredible company with a long and rich history in New York City, and we are thrilled to work with Jerry Cifarelli and his team to help bring this iconic location to life,” said Bret Richheimer, New Tradition’s Chief Operations Officer.