Successful Watchfire Sign Generates Second Location for Riverways Credit Union

Riverways Federal Credit Union is a not-for-profit financial cooperative that has been serving its members in and around Rolla, Missouri since 1959.

After rebranding, the organization decided to replace an aging brick monument sign at its Rolla location and to include an electronic message center as a way to keep the community updated about its many services.

Riverways’ architect had already specified Watchfire Signs to manufacture the display when they contacted Springfield Sign of Springfield, Missouri. “We were glad to see Watchfire already specified for this project,” said Trey Watts, vice president of sales for Springfield Signs. “We’ve had a great relationship with Watchfire for more than ten years and are always confident that our customers will be happy because Watchfire signs are so reliable.”

The new double-sided sign features all aluminum framing and a two-tone green acrylic face that is backlit to make it visible any time of the day or night.

The Riverways identification is made from fabricated steel I-beam with channel letters creating the logo.

The four-by-seven-foot message centers are located above the logo at the apex of the sign so messages are highly visible.

The credit union takes full advantage of the message centers to display dynamic content that is easy to update.

“We put promos, events, and other information on the sign and almost always have a member call or come in referencing it,” said Scott Shults, CEO of Riverways Federal Credit Union. “I love to hear them say, ‘I saw your rate on the sign, how do we get started?’”

In addition to reliability, Watts said he likes to specify Watchfire displays because they are easy to program and come with Watchfire’s strong warranty and customer service. “There’s even a broadband system for remote diagnostics, which saves time,” says Watts. “The difference in quality from imported displays is clearly noticeable.”

The Rolla sign was so successful that the company installed an identical sign at its Cuba, Missouri location, which doesn’t have an actual branch. The virtual credit union includes a canopy with two drive-up lanes with smart tellers.

“The signage and branding is equally important for a small location like this,” said Watts. “In both locations, it’s important that the signage grabs the attention of passing motorists. These signs certainly do that.”

—Press Release