Added Locations for Color Measurement Seminar

X-RiteX-Rite, Inc. has nearly doubled the locations for its Fundamentals of Color and Appearance (FOCA) one-day seminar this spring. The seminar instructs quality control and assurance professionals, lab technicians, parts suppliers, pre-media and digital pressroom personnel, and manufacturing specifiers on how to evaluate and approve colors in their workflows. 

Taught by X-Rite color experts, the seminar was created to provide practical information applicable to all industries dealing with color in easy-to-understand terms. X-Rite color experts first give attendees a solid foundation in the basics of color and appearance, and then provide instruction on how to measure, view, and understand color data.

Color experts at X-Rite Color Services will host the FOCA seminar series starting in March in Charlotte, NC; New York City; Las Vegas; San Francisco; Portland, OR; Baltimore; Cincinnati; Nashville; Houston; St. Louis; Denver; New Orleans; and Vancouver, Canada.

“We’ve added six stops in our seminar series compared with spring last year due to heightened demand from companies that want their teams to get a strong foundation in color and learn best practices of color measurement,” said Murphy Keeley, vice president of X-Rite Color Services.  “Our 2011 spring tour will include updated information on the latest developments in color measurement technology. The success of our series is based on providing convenient, top-notch training to our attendees in a cost-effective manner.”

The $595 course requires no prior color training and will address color control for a variety of industries, including retail and apparel brands, graphics arts, and packaging. For a limited time, attendees are invited to save 10 percent by using the coupon code FOCA11 when registering. Attendees should check if the X-Rite seminar can qualify as continuing education under certain accreditation programs.

In addition to the training, each attendee will receive an X-Rite Munsell Interactive Learning Kit that reinforces the lessons with worksheets, samples, and exercises, as well as X-Rite’s exclusive Fundamentals of Color and Appearance book that acts as a reference on color in easy-to-read language.

Each location will have a drawing at the end of the day for one free seat of quality assurance software, a $3,200 retail value where the winner has the choice of X-Rite ColorMaster QAII, Color iQC Professional, or X-Color QC. All participants will also receive a $250 voucher towards the purchase of any X-Rite product, with a minimum order value of $2,500. All attendees of the seminar tour are eligible to win an X-Rite CAPSURE handheld color-matching tool, as well. The tool will be given away to five individuals at the completion of the tour.

The seminar runs from 9 a.m. to 4 p.m. and includes continental breakfast and lunch.

For the complete agenda and online registration, visit or call 888.439.4403 to speak with seminar coordinators and register by phone.