Downtime in a shop leads to an illuminating investigation. Ive been in business thirty years now—and all of it has been spent in Northern Minnesota. It’s true we are in an economic downturn, and that has slowed a lot of my fellow sign shops in the area (as well as...
Soft signage offers many areas for sign shops to make a hard profit. “The phrase ‘soft signage’ refers to any sign or visual display executed with fabric,” explains Fernando Catania, product manager at Roland DGA Corporation (www.rolanddga.com) in Irvine, California. After a few engine-warming laps, soft signage is racing ahead with...