Though every market has its own nuances, advantages, and challenges, it is good, strong business strategy and research that are at the very core of running a successful sublimation business. Sawgrass Education Manager Jimmy Lamb offers some advice to help product decorators build effective strategies to generate sales in just about any target market.
“If you think about it, you’re...
“I can’t believe this is my shop!”
There are many well-run sign shops around the world, but most of the small ones (ten to fifteen employees) that I’ve had the pleasure of visiting have a lot of work to do behind the scenes, before they are operationally efficient enough to deliver dependable results to customers and reliable profits to their...
One of the most profound advertising mediums nowadays is the vehicle. Because of its mobility, a vehicle provides an excellent means of getting a company’s name, product, or event all the attention it deserves.
One of the more impactful methods of transportation advertising is vehicle wrapping, which integrates mobile advertising, promotions, and event marketing to deliver high-impact and precisely targeted...
Whether you’re working on custom decals, point-of-purchase graphics, or a vehicle wrap, there is no project too small or too big where you cannot use your vinyl know-how to suggest add-ons, whether this ends up being for the current order or a return visit. In this article, we will explore the different ways you can “upsell” vinyl to “score...
Howard James has owned his FASTSIGNS® store in Washington, D.C., for nearly eighteen years now, yet he still describes working and succeeding in the sign industry as an “everyday hustle.”
“Our customers are always looking for solutions that are cost-effective, but they are also looking for solutions that they need tomorrow,” he laughs. “That’s the hustle of it all. It’s...
FLIGHTS is a comfort food, tapas-style restaurant that incorporates an aviation theme with a blend of “top-flight” food and cocktails. Last year, the restaurant expanded from several locations in California to make a new landing at the cutting-edge Miracle Mile Shops complex located on the Las Vegas Strip.
The interior of the Miracle Mile Shops features a mix of shopping...
https://youtu.be/ibcw-stAd38?si=U9oQ1DXlsBr08vtP
In this episode we chat about a question we get asked often: How do you hire good people on your team? We break things down by revenue point (0-$100k, $250k, etc) and see what roles should be filled first in your shop. Join us as we share stories, tips, and laughter, all while celebrating the vibrant world of signage....
Epson announced it will be participating in the Sublimation Summit, a virtual event for the maker market dedicated to sublimation. Starting today and lasting until Friday, crafters and entrepreneurs from around the country will learn the how-tos of sublimation through virtual classes hosted by industry experts and can visit digital showrooms with the latest product information and chat with...
Wholesale trade printer SinaLite celebrated its 25th anniversary on September 17. The major milestone event brought together staff, clients, vendors, and special guests for a day of reflection, celebration, and appreciation. Special guests included representatives from various printing industry players, such as Heidelberg, Spicers, HP, Kongsberg, Agfa, and more.
The event featured keynote speeches highlighting SinaLite’s growth over the past...
The National Bohemian beer company in Baltimore has plans to re-light it’s iconic Natty Boh sign, which once lit up the Charm City skies in a classic neon display. The sign has now been refurbished with LEDs to restore its classic glow.
On September 25, the 27-feet-tall, 30-feet-wide sign which sits atop the former National Brewing Co. building in the...
