Sign Builder Illustrated Names Christina Green Content Director

Green to lead all content initiatives for the brand’s print and digital media.

Christina Green
Christina Green, Content Director, SBI

Sign Builder Illustrated welcomes Christina Green as the new Content Director for the brand’s print and digital media.

In this newly created role, Green will lead all content initiatives of the Sign Builder Illustrated portfolio, including the monthly magazine, website, newsletters, social media, events and special projects. She previously worked as Managing Editor of Signs of the Times, a competing trade magazine serving the sign industry. Before that, Green was the Senior Editor and Content Specialist for Boutique Design, a media brand serving the boutique hospitality interior design market.

“I couldn’t be more excited to partner with the Sign Builder Illustrated team to enhance this well-respected brand,” Green says. “SBI has a legacy of providing valuable how-to advice while connecting buyers and sellers in the signage and graphics market. We will continue to adapt our print, digital and in-person content to help today’s industry professionals navigate this rapidly changing, increasingly technical landscape.”

Gary Lynch, Group Publisher of Sign Builder Illustrated, shared the team’s excitement: “We’re thrilled to have someone with Christina’s background and skillset leading the content strategy for the Sign Builder Illustrated brand. As the sign industry evolves, information needs change, and SBI’s portfolio of products must evolve to ensure we continue to provide the right information in the right formats to help sign professionals successfully navigate a changing market.”