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Speaker Spotlight
 Lori Anderson
President & Chief Executive Officer
ISA
LUNCHEON ADDRESS
Signs: Guiding the Way for Communities to Thrive
Signs point the way to success, not just for businesses but for communities, too. Working closely with local government officials and regulators can create a winning environment in which everyone—the sign industry, the business community, and the city itself—thrives.
ISA President and CEO Lori Anderson will discuss how the sign industry is sharing the story of the importance of signs. She’ll also share the latest research into new areas of business and the overall outlook for the industry.
 Dan Marx
Vice President—
Markets & Technologies
SGIA
DIGITAL PRINTING
Opportunities & Trends in Wide Format Digital Printing
The adoption of wide format digital printing has been transformative for many sign companies, allowing them to create signs in a different way and use different models to serve (and build) the customers’ needs.
Attend this session to learn classifications within wide format equipment; gain statistical insight on the markets it serves, the end products it makes, and the equipment it utilizes; and receive eye-opening intelligence about opportunities to differentiate your business and how to stay viable even in a competitive marketplace.
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