Ryan Strowger Joins ISA as VP, Trade Shows and Meetings

CEM formerly led Optica's programming and events efforts.

The International Sign Association (ISA) has named Ryan Strowger, CEM, its new Vice President of Trade Shows and Meetings. Strowger comes to ISA from Optica, formerly The Optical Society, where he was Chief Events and Corporate Engagement Officer.

During his tenure at Optica, Strowger led conference programming, event logistics and marketing, corporate membership, and sales and sponsorship responsibilities. He also oversaw the organization’s 25-30 conferences and exhibitions. Prior to joining Optica, Strowger held positions at the International Association of Amusement Parks and Attractions and the Consumer Technology Association.

“ISA has a solid reputation for putting on terrific events,” Strowger says. “But that does not fully convey just what an amazing experience ISA International Sign Expo is. I was so pleased to see a vibrant show fostering an engaged community. I look forward to helping ISA, ISA Sign Expo and the sign, graphics and visual communications industry grow through events,” he adds.

“We are thrilled to have Ryan join ISA as we begin planning for ISA International Sign Expo 2025,” Lori Anderson, ISA President and CEO, says. “He brings significant trade show experience and a fresh eye to ISA International Sign Expo. He will help us capitalize on the momentum coming out of a dynamic and energetic 2024 so that next year will be even more amazing.”

Strowger will join ISA full time in June. ISA International Sign Expo 2025 will be held April 23-25 in Las Vegas, Nevada, with pre-conference education on April 22.