Richard Childress Racing (RCR) pro driver Tyler Reddick, his No. 2 Chevrolet sporting a full Roland wrap, crossed the finish line 1.27 seconds ahead of the runner-up to win the NASCAR MoneyLion 300 Xfinity Series race on Saturday, April 27 at Talladega Superspeedway. It was a thrilling finish that put not only RCR and Reddick in the winner’s circle, but Roland as well.
While the RCR Graphics Center crew uses Roland wide format printers to wrap its race cars and support vehicles, the Roland wrap makes an appearance once or twice over the course of a season. Having the Roland logo and colors associated with a high-profile NASCAR win generated national media exposure as well as excitement among Roland staffers and Roland-using NASCAR fans worldwide.
The RCR Graphics Center, a 2,500 square-foot facility located on RCR’s expansive Welcome, North Carolina campus, uses its Roland inkjets to wrap more than 420 RCR race cars and support vehicles per year.