General Formulations Announces Primary Sponsorship of NASCAR Car

General Formulations served as the primary sponsorship of Josh Williams No. 78 Chevy Camaro at the NASCAR Xfinity Series New Holland 250 race.

General Formulations, a leading manufacturer of Pressure Sensitive Films, served as the primary sponsorship of Josh Williams No. 78 Chevy Camaro at the NASCAR Xfinity Series race, New Holland 250, held Saturday, August 6, 2022, at Michigan International Speedway.

General Formulations has been a proud vinyl sponsor of Josh Williams since 2016. All of Josh’s cars this season have been wrapped with GF 230 AutoMark™ Vinyl and GF 242 OptiMark™ Optically Clear Cast UV laminate.

General Formulations [was] excited to be one of the primary sponsors featured on Josh Williams car for the NASCAR Xfinity Series race at Michigan International Speedway,” stated Matt Edwards, Product Manager, General Formulations. “Our AutoMark™ high-quality vinyl wrap film [was] used to wrap Josh Williams No. 78 car for the race and the graphics on the car [highlighted] our new logo that was recently just launched.”

“General Formulations has been a part of my program since the very first handprint car,” said Josh Williams. “Their industry is an integral part of our industry and to be in a long-term partnership with a leading brand like General Formulations has been a key piece to weekly operations.

“Week in and week out you see new paint schemes throughout the garages, and I always know our cars look sharp. We look forward to seeing General Formulations throughout the garages for years to come.”

—Press Release