Print Media Transforms Athletic Facility for TV

Avery-Rise-Up-Seattle-1A variety of Avery Dennison digital media products were recently used to wrap, brand, and decorate vehicles and buildings to help transform the athletic facility at Ingraham High School, in Seattle, Washington, in the second episode of the ESPN original series Rise Up.

Rise Up tells the story of four communities coming together to renovate their respective local high school athletic facilities with help from ESPN. Rise Up Seattle aired on September 20 and showed the renovation of Ingraham High School’s original 1959 gymnasium.

ESPN announced in June that Ingraham’s gymnasium, with floors and bleachers that date back to the year the school opened, had been selected as one of four schools to receive an athletic facility renovation this year. The facility, which had no hot water for post-game showers and a weight room filled with 1970’s-vintage ‘Let’s Get Physical’ videos and equipment, hasn’t kept student spirit down, though. Ingraham, a school of 1,051 students just seven miles from the Seattle space needle, has been honored for sportsmanship four years in a row.

Rise Up Seattle tapped Ingraham Alumni Greg Root, president of SuperGraphics, a Seattle-based visual communications company that specializes in decor and branded solutions for event and retail environments, to help with the makeover.  Root played football at Ingraham. “I couldn’t pass up the opportunity to help improve the athletic facilities at my alma mater,” he said. “Ingraham truly is a special school, and I learned so much about becoming a leader and athlete playing on the high school football team.”

Avery-Rise-Up-Seattle-2High-quality Avery Dennison calendered films, MPI 2923, produced high-impact, colorful graphics and were protected with DOL 2070 to ensure long-term durability. “With Avery Dennison’s assistance, the new athletic facility will be a source of pride for Ingraham’s students and community for many years to come,” shared Root.

“Avery Dennison is proud to support SuperGraphics and the Ingraham school community in this inspirational project,” said Todd Hain, marketing communications manager, Avery Dennison Graphics and Reflective Solutions. “[Our] digital media products were used to create new graphics for the athletic facility’s bleachers, floors and windows that feature the school’s colors (blue, white and gray), insignia and mascot, the ram.”