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Updated: Connecticut CMO Colin Cooper Visits Sign Company

Full-service sign company Sign Pro, Inc., hosted Connecticut Chief Manufacturing Officer Colin Cooper on Monday, February 10. Cooper met with Peter Rappoccio, president of...

Selling to Your Audience

In developing a sales strategy, one size does not fit all. You must customize your strategy to the specific requirements of the account because...

ONYX Hub 2.0 is Here!

Onyx Graphics, Inc., has announced the global availability of ONYX Hub 2.0, the newest version release of the company’s award-winning business intelligence software. This...

Paints and Coating Company Named Top Employer in the United States

The Top Employers Institute has recognized AkzoNobel—a global leader in paints and coatings—for the company's excellence in creating the best conditions for employees in...

Setting “Sale”

Like it or not, sales prospects do not make decisions based on reason; instead most people make decisions emotionally and then support their decisions...

How To: Define Your Unique Selling Proposition

Why should anyone choose your sign shop rather than your competitors’ shops? If you can’t articulate your company’s unique product differential, you’re leaving your...

Decal Impressions Celebrates 50th Anniversary

Decal Impressions is pleased to announce the celebration of 50 years in business. In honor of this milestone, they have released a commemorative logo...

What Motivates a Buyer?

When you are wearing your sales hat, a big part of your job is to understand the psychology of the buyer. However understanding the...




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