2012 SEGD Global Design Award Winners

The 2012 SEGD Global Design Awards demonstrated that effective environmental graphic design doesn’t require huge budgets, large audiences, or the latest in technology. Winning projects instead rely on well executed, strong ideas that can dramatically impact the built environment.

“The winning projects represent a wide diversity of typologies, a substantial integration of technology, and yet a timelessness that is not invaded by the latest high‐tech gadgetry,” says Edwin L. Hofmann, associate vice president of Prototype Design for Limited Brands/Victoria’s Secret and chair of the 2012 SEGD Global Design Awards jury. “What they all have in common is the solid foundation of strong concepts, well executed regardless of budget or medium.”

The 2012 winners were announced Saturday, June 9, in the finale to the 2012 SEGD Conference, held in New York June 7‐9. The 2012 jury led by Hofmann selected 18 winning projects, including six that received the highest recognition, Honor Awards. Ten projects received Merit Awards and two received Jury Awards.

The winning projects are:

2012 SEGD Honor Awards

Book Shelf

Donor recognition at Lebanese Association of Plastic Arts (Beirut)

Design: PenguinCube SAL


Celebrating 100 Years

Exhibition at the New York Public Library (New York)

Design: Pentagram Design


Empty Sky: The New Jersey 9/11 Memorial

Liberty State Park (Jersey City, N.J.)

Design: Frederic Schwartz Architects with Alexander Isley Design


The High Line

Signage and environmental graphics for a linear park (New York)

Design: Pentagram Design



Exhibition at the Assembleia da República (Lisbon)

Design: P-06 Atelier


Yoho Midtown Clubhouse

Environmental graphics for a residential complex (Hong Kong)

Design: One Plus Partnership Ltd.


2012 SEGD Merit Awards

ANZ Centre

Environmental graphics for bank headquarters (Melbourne)

Design: Fabio Ongarato Design


Battery Point Sculpture Trail

Park sculpture and graphics (Hobart, Tasmania, Australia)

Design: Futago


Dig Deep

Art installation at Virginia Commonwealth University (Richmond, Va.)

Design: Cassie Hester


German Expressionism: The Graphic Impulse

Exhibition at MoMA (New York)

Design: MoMA Department of Advertising and Graphic Design


Hollywood Hills Hotel

Environmental graphics and signage (Hollywood, Calif.)

Design: Newsom Design


Infinite Variety: Three Centuries of Red and White Quilts

Exhibition at Park Avenue Armory (New York)

Design: Thinc Design


Leeds Street Tree Grates

Streetscape graphics/interpretation (Melbourne)

Design: HeineJones


Northeastern University Tribute Portal

Media installation (Boston)

Design: Selbert Perkins Design


By the Sweat of their Brows

Environmental graphics for Sydney Water (Sydney)

Design: BrandCulture Communications


Think: An Exploration into Making the World Better

IBM exhibition at Lincoln Center (New York)

Design: Ralph Appelbaum Associates with SYPartners, Mirada


2012 Jury Awards

For a Sweet New Year

Window display for The Jewish Museum (New York)

Design: Cooper Joseph Studio


National Mall & Memorial Parks

Wayfinding system for the U.S. National Park Service (Washington, D.C.)

Design: Hunt Design


For video, photos, descriptions, and credits of the winning projects, visit the SEGD Design Awards archive.



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