DSC Webcast: Capitalize on Growth of Smartphone Use

UPDATED! Digital Signage Connection (DSC), the news and information portal launched by Digital Signage Expo as the year-round resource for the fast-paced digital signage, digital out-of-home and interactive technology industries, will present a “roundtable” style webcast to discuss how digital signage (DS) end-user managers and administrators can capitalize on the growth of smartphones.

Earlier this year, based on the first stand-alone measurement of smartphone ownership, the Pew Internet Project reported that more than one third of American adults (35 percent) own smartphones, or have phones that operate on a smartphone platform (39 percent). At the end of 2011, InfoTrends confirmed that year-over-year smartphone adoption rates had doubled, which suggests there is a huge opportunity, both for marketers and for those who operate digital signage networks, to take advantage of this ubiquitous technology.

At 2pm EST, on Thursday, December 13, members of Digital Signage Expo's Advisory Board, who are each involved with different aspects of their own organizations' digital signage networks, will discuss the variety of ways that airports, banks and universities can use mobile in combination with their digital signage installations and delineate the role that mobile vs. digital signage plays in effectively reaching their customers and constituencies. Panelists include:

* Columbus Regional Airport Authority’s David Saleme, Esq., A.A. E., Concessions Manager

Since he joined the Columbus Regional Airport Authority in October 1996, David Saleme has been responsible for terminal and concession development at Port Columbus International Airport which includes terminal advertising and marketing. Saleme is primarily responsible for managing the in-airport advertising program, which includes, in addition to the new seventy-two-screen video wall system, over twenty additional digital advertising screens throughout the terminal, and the external digital billboard program. Saleme’s other efforts at Port Columbus International Airport include the negotiating and drafting of concession agreements, bid packages, requests for proposal, land and building leases, airline lease amendments, minimum standards, and other agreements with a broad spectrum of airport tenants and operators. 

* Servus Credit Union’s Matthew Brown, Web & Interactive Marketing Manager

As the manager of digital experience at Servus Credit Union in Edmonton, Alberta, Canada, Matthew Brown works in a number of areas within interactive marketing. His key responsibilities include managing a team responsible for the credit union’s Web site, intranet, digital signage, ATMs, and kiosks. He is currently engaged in strategy development and future planning to realize a more compelling in-branch member experience that includes new innovations and technology. His focus is on Servus’ members and creating a compelling and consistent experience for them, whether online or in the branch.

* The John Marshall Law School’s James Velco, Chief Technology Officer

Over the course of his tenure, James Velco has managed projects such as a the construction of a state-of-the-art data center; a three-year, network infrastructure backbone upgrade; the creation of a campus-wide, wireless network; a migration of PBX telephone service to VoIP; the installation of proximity card security systems, a digital signage initiative and the creation of multimedia, technology enabled classrooms. He is responsible for vendor management, purchasing and budget planning and analysis for the Information Technology Services department at the Law School, as well as planning, coordinating and implementing new technologies, including setting technical priorities for distance learning and coordinating various departmental projects.

Update #1:

Digital Signage Connection has added MetroPCS’ Stacy Milligan, Manager of In-Store Digital Media, to the “roundtable” style webcast that will discuss how (DS) end-user managers and administrators can capitalize on digital signage and smartphone convergence on Thursday, December 13 at 2pm EST.

Ms. Milligan, also a member of Digital Signage Expo's Advisory Board, joins David Saleme, Matthew Brown and James Velco to discuss the variety of ways that airports, banks, retailers, and universities can use mobile in combination with their digital signage installations and delineate the role that mobile vs. digital signage plays in effectively reaching their customers and constituencies.

Update #2:

The webinar, which will be moderated by Steve Gurley, President, Pyrim Technologies, also serves as an introduction to the challenges of mobile convergence that will be discussed on the DSE 2013 educational program – in the new “Mobile Technology and Its Implications for Digital Signage Conference,” in the “Fourth Annual Digital Place-Based Advertising Summit” and in many of the conference seminars. Gurley is also scheduled to moderate the February conference.

Richard Lebovitz, Educational Director for Exponation, LLC, which produces DSE, said, “This webcast has been formatted as a "Roundtable Discussion," expressly to invite attendees to be part of the broader industry conversation, add their perspectives and ask questions designed to move this discussion forward.”

Registration for the 2pm EDT, December 13 Roundtable Discussion Webcast is available online at: https://www4.gotomeeting.com/register/555168567

The webinar also serves as an introduction to the challenges of mobile convergence that will be discussed on the DSE 2013 educational program—in the new “Mobile Technology and Its Implications for Digital Signage Conference,” in the “Fourth Annual Digital Place-Based Advertising Summit” and in many of the conference seminars.

Registration for DSE’s 2013 educational conference seminars is available online at www.digitalsignageexpo.net.

Digital Signage Expo® 2013, co-located with the Interactive Technology Expo and Digital Content Show, will present its three-day conference on February 26-28, 2013. The Exhibition Hall will open for two days on February 27-28, at the Las Vegas Convention Center in Las Vegas. You can follow DSE on Twitter at DSExpo, or for all DSE 2013 updates, use #dse2013. For year-round news and information on digital signage, visit DSE’s new Digital Signage Connection web portal at www.digitalsignageconnection.com.


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