Halco Lighting Technologies, makers of LED Lamps, Luminaires, and traditional Lamps, announces a new brand identity campaign for J&J Electronics, LLC, a leading manufacturer of Pool, Spa, and Fountain lighting products. The purchase of J&J Electronics, based in Irvine, California, was completed in November 2016 by Halco Lighting Technologies.
Now the company is ready to unveil its new identity for J&J Electronics with a fresh new look that ties the J&J Electronics company to its parent, Halco Lighting Technologies.
“The timing of the new identity program couldn’t be better for both Halco and J&J,” said Fawaz Khalil, president and chief executive officer of Halco Lighting Technologies. “As the final milestone of our successful integration of J&J Electronics into our family, soon customers will see the company’s identity enhanced with the Halco name association.”
While the new identity gives J&J a new corporate logo facelift, it will continue to maintain and market its popular brand names, such as ColorSplash®, PureWhite®, ColorCHOICE™, and ColorGlo™. “The product brand names are important to the company’s history, but more importantly to our customers,” stated Samir Shah, new general manager and vice president at J&J Electronics. “These brand names are as recognizable to our customer base as our company name itself,” he noted.
J&J Electronics will begin using the new brand identity and logo immediately in business communications, and will roll out new marketing collateral and electronic media throughout the balance of the year.