Aligning with the company’s commitment to supporting the needs of its customers, especially in these unprecedented times, Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce that imagePROGRAF customers can now download and customize templates to print signage and posters highlighting COVID-19 safety guidelines, as currently recommended by the Centers for Disease Control and Prevention (CDC) based on CDC Guidelines as of June, 2020, using its PosterArtist/PosterArtist Lite software.
As 76 percent of Americans say the quality and graphics of the print has the ability to gain consumer attention, by displaying these prints, businesses can effectively communicate with their customers through informative signage designed to help keep the public aware of safety directives as they begin to reopen.
Not only can businesses utilize the designs already created within the software, they also have the flexibility to personalize the templates to include their brand name and messaging, or even create their own images. Available in thirteen languages, the software includes templates that are ideal for wall and floor displays, as well as signs for a variety of venues and applications to provide customers with safety information, including instructions on hand washing, wearing face coverings, social distancing, and other directives as currently recommended by the CDC. These signs can also be used by retail and hospitality businesses to help promote details specific to their business, such as curbside pickup, hours of operations and maximum capacity, as well as educational institutions to promote safety practices and directional signage.
“As a long-term Canon imagePROGRAF customer, PosterArtist has played a great impact in displaying signage and posters to decorate our school’s halls for years, and these new templates offered through the software will become especially important as we begin to reopen,” said Phil Pempin, superintendent, Vermillion School District. “The safety of our students and faculty is our utmost priority. We look forward to utilizing the new templates offered through PosterArtist and Canon’s technology to encourage our students and faculty to follow COVID-19 safety guidelines as suggested by the CDC as we settle into our new normal.”
With a large variety of templates, photos, and clip-art to choose from, Canon’s PosterArtist Lite software is available as a download at no additional charge to provide customers with the tools to create and print high-quality images, posters, and office documents. From letter size flyers to large-scale banners, customers who have downloaded PosterArtist Lite, or purchased the full version of the PosterArtist software, can also easily print high-quality content with certain compatible Canon printers, which include select imageRUNNER ADVANCE, imageCLASS, imagePRESS/imagePRESS Lite C165, PIXMA devices, and imagePROGRAF printers. Additionally, through a combination of Canon’s PosterArtist/PosterArtist Lite software, LUCIA PRO/TD Pigment Ink and water resistant media, customers can easily produce and design prints and informational materials for their businesses.
“As businesses begin to reopen, the text and graphics of printed materials and signage can serve as a vital element in effective communication that can help keep the public safe,” said Shinichi Yoshida, executive vice president and general manager, Canon U.S.A., Inc. “Reflecting Canon’s commitments to innovation and developing solutions to meet current market and customer needs, we’re proud to continue expanding our PosterArtist offering to provide our customers with a solution equipped to produce signage that is designed to help encourage customer safety in these challenging times.”
PosterArtist Lite is available for download (PC only), and the full version, Several designs specific to COVID-19 safety guidelines are available now, and others will be released over the next few weeks.
For more information, visit www.usa.canon.com.
* All figures, unless otherwise stated, are from an Ipsos survey conducted on behalf of Canon U.S.A., Inc. The survey was conducted online in English; fielding from November 27th – 29th, 2018 with a total sample size of 2,010 adults, ages 18 and older from the continental U.S., Alaska, and Hawaii. The results were weighted to match the 2016 U.S. census demographic data (including gender, age, region, race/ethnicity and income) to help ensure the data is representative of the U.S. population. This study has a credibility interval of ±2.5 percentage points for all respondents. The following generational breaks were used when examining the data: Gen Z (21 and under), Millennials (22-36), Gen X (37-52), Baby Boomers (53-71), and Silent (72+) with the following sample sizes; Gen Z: 62, Millennials: 537, Gen X: 574, Baby Boomers: 689, Silent: 148.