SRF Named One of “100 Associations That Will Save the World”


The American Society of Association Executives has named the Sign Research Foundation (SRF) to its list of “100 Associations that Will Save the World.” SRF was honored in the “community engagement” category for its work with the Urban Wayfinding Planning and Implementation Manual. The manual brought together three often-contentious groups: city planners, designers and sign manufacturers.

The manual, first published in 2013, has been updated for 2020 with even more guidance and case studies. A series of webinars related to the manual have had triple-digit attendance.

“City planners are using the SRF-produced guidance to help their communities plan, fund, design and implement wayfinding projects,” said Sapna Budev, SRF’s executive director.

A collaborative relationship has emerged between planners, designers, and sign manufacturers as a result of participating in the manual development.

“Wayfinding projects are some of the most complex signage systems in the world. The Urban Wayfinding Planning and Implementation Manual has provided clarity for all stakeholders looking to create an effective, durable, and well-designed system. Successful urban wayfinding projects encourage health, safety, and increased tourism dollars – positively impacting communities,” Budev said. “We’re thrilled that this work has been recognized by ASAE as part of its centennial celebration.”

Urban Wayfinding offers insight into funding mechanisms for communities as well as new technologies in use. The manual is available at the Sign Research Foundation Web site,, for $29.99.

About the Sign Research Foundation

The Sign Research Foundation is the only research organization advancing the science, technology, design, placement, and regulation of signs. A proven resource for education, research, and philanthropy, their work contributes to more livable cities, thriving businesses and vibrant and effective sign strategies. SRF facilitates dialogue with architects, urban planners, developers, and other constituencies to build stronger, safer and more successful communities. The Sign Research Foundation is a 501c3 tax-exempt organization, and all donations may qualify as a charitable deduction for federal income tax purposes.

—Press Release