Building the New Kennedy Entry Experience

Kennedy Entry Experience
Photo: SNA Displays.

SNA Displays built a ground-level LED spectacular for the entrance to the Kennedy Space Center Visitor Complex. The 3,000-square-foot video display entry experience greets guests with custom content designed to enhance visitor experience and stimulate interest in space exploration.

Known as the Kennedy Entry Experience, the 6.6 mm EMPIRE™ Exterior LED display tells the story of NASA: past, present, and future.

The freestanding screen is 30 feet tall and 98 feet long (1,368-by-4,464 pixels) with a smooth, seamless curve with a tight five-foot radius.

The Kennedy Entry Experience contains more than six million pixels and is optimally designed for anamorphic content which creates 3D illusions from a certain vantage point.

Kennedy Entry Experience
Photo: SNA Displays.

In addition to featuring immersive content, live-input video, and event messaging, the LED spectacular is also integrated into the emergency system to alert park guests of inclement weather events.

The display is built with a steel structure designed to withstand 150-mph winds and includes a lightning protection system providing overcurrent protection during storms. Additional storm proofing includes drainage considerations within the display structure as well as proper runoff.

“The astronomical new Kennedy Entry Experience is one of the largest LED displays set at ground level,” said Jason Helton, executive vice president for SNA Displays. “I’ve long been a huge fan of space exploration and am really passionate about this particular project. This location is such an important piece of American history representing drive, perseverance, and a desire to push the boundaries of technology and human excellence.

“We’re incredibly proud to work with the Kennedy Space Center Visitor Complex.”

Kennedy Entry Experience
Photo: SNA Displays.

In addition to building the video display technology, SNA Displays is the exclusive sponsor of the Kennedy Space Center Visitor Complex Entry Experience.

Eastern Sign Tech provided installation services while Ivey’s Construction provided general contracting services.

SNA Displays has also provided 3.9 mm EMPIRE™ Exterior LED kiosks to welcome guests to the Visitor Complex and will be providing a 2.5 mm BOLD™ Interior LED video wall for the park’s Trailblazers exhibit.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at

About Kennedy Space Center Visitor Complex

Kennedy Space Center Visitor Complex brings to life the epic story of the U.S. space program, offering multiple days of fun, inspiration and educational activities. Included with admission: the all-new Gateway: The Deep Space Launch Complex, All Systems Are Go!, an exciting immersive edutainment experience featuring state-of-the-art puppetry, lights, sounds and the beloved Peanuts characters in the Universe Theater sponsored by Northrop Grumman; Heroes & Legends, featuring the U.S. Astronaut Hall of Fame®, presented by Boeing, Space Shuttle Atlantis®, Journey To Mars: Explorers Wanted, space films, the Rocket Garden, Planet Play and the Apollo/Saturn V Center.

Just forty-five minutes from Orlando, Fla., Kennedy Space Center Visitor Complex opens daily at 9 a.m. with closing times varying by season. The new, two-day ticket, which can be used for up to six months from purchase and averages a cost of less than $45 per day, is now available for $89 per adult and $79 per child. Single-day admission is $75 per adult, $65 per child.

—Press Release