Digital Art Enhances Upscale L.A. Property

Digital Art
SNA Displays manufactured and installed the LED video wall, which features 6.67 mm pixel spacing.

Leftchannel, a design consultancy that specializes in high-end digital content, has designed a bespoke digital art piece for upscale apartment community, The Rise, located in the heart of Hollywood. The art piece not only brings life but complements the property’s array of resident-centric characteristics.

The Rise was beautifully designed to harmonize with the outdoors and offer signature amenities that give you spaces to retreat, relax, and revive. Inside the residences are styled interiors with modern looks and the latest finishes and smart home features. All of this comes together to create a truly elevated living experience in one the most connected and cultured locations in Los Angeles.

Leftchannel created video/motion graphics content that embraces the building’s harmonious relationship with the outdoors as well as pays tribute to the film industry for which the city is known.

The dynamic digital art piece adds a component of modern and sophisticated visual interest and creates moments of joy for residents and visitors alike.

Known for their intentional, purpose-driven design, leftchannel’s captivating art piece leverages SNA Displays’ distinctive trapezoidal LED video wall, spanning sixty feet long within the building’s airy and welcoming parking structure. As is the benefit with digital art installations, modules can be continuously refreshed with artful content, injecting fresh energy into the experience as desired.

“Leftchannel and SNA Displays did a great job designing our digital art piece. It’s such a unique feature to the property,” said Jimmy Hancock, executive vice president of Encore Capital Management. “The feedback has been great—both residents and guests are really enjoying it.”

Digital Art
The display measures 6-feet-3inches-by-60-feet-11-inches along its longest edge and has a resolution of 288 pixels high-by-2,784 pixels wide.
About Leftchannel

Leftchannel is a “content in motion” agency. From advertising to short films to digital art, leftchannel’s work has represented the likes of Nike, Sheraton, Nationwide Insurance, Verizon, Disney, and more.

Leftchannel’s collaborative approach to purposeful design generates highly intentional video pieces that tell stories, shift perceptions, and motivate action. Twenty years of imaginative work has earned leftchannel recognition from Cannes, SXSW, (now LinkedIn Learning), Comic-Con, and others. The unique ability to shape communications at the intersection of art and business intent makes leftchannel a strategic creative partner for a diverse array of companies.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction. SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world.

—Press Release