Wovenmedia Expands with New Technology Innovation Lab


Wovenmedia has opened a new office with an advanced technology innovation lab in Bentonville, Arkansas, home to Sam’s Club and parent Walmart. The new space in the Beau Terre Office Park, will enable Wovenmedia to expand its suite of services and drive rapid innovation for in-store retail media solutions. Wovenmedia headquartered in San Francisco, also has offices in Los Angeles, Denver, Chicago, Palm Beach, and Yerevan, Armenia.

Susie Opare-Abetia, founder and CEO of Wovenmedia, said, “We see a lot of opportunity for growth in the retail sector as retail operators continue to invest in developing a seamless digital to physical customer journey. Today’s shoppers want integrated omnichannel shopping opportunities, which is driving retailers to look for new ways to enrich the in-store experience.”

Drew Walls, Wovenmedia’s director of Client Leadership, based in Bentonville said, “In-store retail media networks are not only impactful customer communication vehicles but also serve as revenue-generators featuring consumer packaged goods-sponsored advertising that helps lift product sales.”

Wovenmedia’s proven expertise at building and managing enterprise-scale media networks drives customer engagement across thousands of screens at retail. Wovenmedia powered networks reach 75 million monthly viewers across 180,000 screens helping to elevate the customer experience and generate in-store revenue.

—Press Release