SBI Update April 2011

Vol. 6, No. 7 | April 4, 2011

This Month’s SBI Trivia Question Stumper:

What year was the International Sign Association founded?

Industry News


Make a Bet on the 2011 ISA International Sign Expo 

The ISA International Sign Expo will be held at the end of the month in Las Vegas, Nevada. Find out why the show is set to be the largest in years here.

Johnny Rockets Digital Signage Campaign Takes Off

International restaurant chain The Johnny Rockets Group, Inc. plans to implement digital menu and promotional boards in its restaurants. Find out which digital signage provider it chose to work with here . 

International Speakers to Keynote SEGD

A multidisciplinary, international roster of keynote speakers will bring a variety of perspectives to SEGD. Find out who the six speakers will be here

WAC Lighting Achieves Re-certification

Find out who granted WAC Lighting re-certification for the company’s adherence to stringent standards here

Instant Online Support from SGIA 

Connect with SGIA faster than ever thanks to its new online Live Support. Find out how members can take advantage of this speedy support here

BULBRITE Spreads Energy-Efficiency Awarness

Learn what BULBRITE donated at the Social Enterprise Conference in an effort to support eco-friendly initiatives here

CeeLite Technologies Reverts to Domestic Manufacturing

CeeLite Technologies is moving the production of its Light Emitting Capacitor technology from Taiwan. Find out where the production will now be done in the US and details on the move here

New Appointments
Check in here for the latest appointments, sales partnerships, and promotions in the sign industry.
Meetings and Events


April 17-20: EskoWorld 2011 for EskoArtwork customers in the Americas is taking place in Phoenix, Arizona at the Pointe Hilton Tapatio Cliffs Resort. For more information, log on to
April 28-30:
The ISA International Sign Expo will be held at the Mandalay Bay Convention Center in Las Vegas, Nevada. For information about this annual event, visit



May 11-12: SGIA’s new Business Development Conference will be held at the Sheraton Denver Downtown Hotel in Denver, Colorado. Get details about the retail industry through presentations, panel discussions, and case studies with retail buyers. Those in attendance will also learn how to implement changes in their own businesses to take advantage of the growing retail market. Learn more at


May 17-19: The LIGHTFAIR Tradeshow & Conference is scheduled for the Pennsylvania Convention Center in Philadelphia, Pennsylvania. The LIGHTFAIR Institute will occur May 15-16 at the same location. For additional information, log on to   


May 18-19: The Illinois Sign Association and the Wisconsin Sign Association will co-host a Joint Spring Conference at the Eagle Ridge Resort in Galena, Illinois. To learn more, check out

Digital Spotlight
Twitter 101: The Basics
To tweet or not to tweet? If your shop is ready to embrace this form of social media, check out this month’s how-to from Mike Santos. It features tips and techniques for how to get started on Twitter and how to put it to work for your company.
Sponsored Links
Chief Enterprises, Inc.

Contact Chief Enterprises, Inc. for your Letter Lok Fastening Equipment. The only equipment to fasten channel letters with UL-recognized tooling. For additional information regarding our fastening equipment, channel letter coils, and aluminum or steel sign blanks visit: 

T.O. Wholesale Screen Printing

Coroplast 100 18×12’s $89, 100 24×18’s $145 – 3 Day Production – Low Price – Top Quality. Corrugated Plastic, Aluminum & More. Call 888-509-7446 today!

This Month’s Trivia Answer:

The International Sign Association was founded in 1944 as the National Electric Sign Association (NESA) to represent manufacturers, users, and suppliers of on-premise signs and sign products.

For in-depth coverage of these topics and other sign industry topics, check out



Coming up in the May LIGHTFAIR 2011 issue of Sign Builder Illustrated, feature articles on:


Acrylics/Plastics Decoration

Sign Cabinets- LED Modules/Tubes

Neon Lighting

Panel Saws Marketing

Vehicle Graphics Media

Video Displays Installation

Wayfinding Design  



Coming up in the June SEGD Show 2011 issue of Sign Builder Illustrated, feature articles on:


ADA Codes 

Informational Architectural Signage 

CNC Router Projects 

Digital Printing for Outdoor Signage 

Painting Tools 

Vinyl Wall Coverings 

Design Software 


Contact your ad sales representative to reserve your space today.


As the premier e-newsletter for the sign industry, SBI Update encourages readers to send feedback on what you like, what you’d like to see, and any other comments you might have. To do so, send an e-mail to Associate Editor Ashley Bray at [email protected].


Print directly to fabric

The Tx400-1800D is one of Mimaki‘s newest on-demand digital direct-to-fabric and transfer sublimation printers. This printer has a maximum printing width of 72.8 inches, uses newly developed low-vapor inks, and utilizes a bulk ink system for lower ink costs. Ideal for indoor soft signage, tradeshow displays & graphics, fashion, and specialty fabrics. Click HERE or call 888-530-3988 for more info.

Tetra MAX LED Lighting System

Our new and improved Tetra MAX LED systems offer improved brightness as well as a wider viewing angle, allowing you to maximize brightness while minimizing the amount of materials needed in medium-sized channel letters. This channel letter solution is designed for the easiest possible installation and operation.


Tetra MAX  


$250 Value

Don’t miss your opportunity to improve your OMEGA™ skills for FREE! Utilize OMEGA™ to help save time and increase profits. Learn smart edit/reaction features. Improve output quality. Create money making variable data and barcode output. Learn to enhance your decal finishing.

Explore new features in OMEGA™. For more details or to register, sign-up online at: or CALL us at 800.222.7446.

The best keeps getting better. See the latest  

Océ Arizona® series UV flatbed printer in Océ booth #4258 at the ISA Expo later this month. Greater versatility and productivity plus the exceptional image quality for which the Océ Arizona Series is known. Roll-to-roll and white ink options. Low operating cost.


ClearPath Signage Systems has the industry’s best selection of stand-offs, mounting fixtures, and wayfinding systems. ClearPath stand-offs are the attractive yet simple mounting alternative for architectural signage and display applications. Shop‘s online store and save 15% on Metro™ and Elite™ (stainless steel) stand-offs! Enter coupon code SBSpring15 at checkout.

10mm Alumalite™ without pre-drilling holes?
No problem… 

HIKER’s H-901 hand press was engineered to insert grommets with up to six times less physical effort than other presses on the market. HIKER also offers a complete range of electric grommeting machines. Call HIKER at 866/664-4537 no matter what your grommeting needs may be. We’ll either have a solution that is right for you or help you find one.  


ISA Booth #2413 

Looking for an affordable, American-made LED display? Consider the EzView from Adaptive! EZ to install, EZ to maintain: it’s the perfect entry-level EMC offering high visibility without high cost or complications. Available in RGB and monochrome models. Visit to learn about our great Sales Partner opportunities!

For more information on how to get your product listed in
Builder Update, contact:

Don Rogers

Midwest and West Coast Sales Manager

(212) 620-7214

[email protected] 

Jeff Sutley
East Coast Sales Manager
(212) 620-7233

[email protected]

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