Storefront Ad Takes Flight

Inwindow-150-C-1A new Inwindow Outdoor ad has taken flight at the company’s 404 Park Avenue South property in New York City.  The campaign features a “Wish for Women” theme sponsored by Alpina’s Restart yogurt in which women are asked to tweet their wishes.
Inwindow-150-C-2The tweets appear on the storefront window. As people approach the screen to read the various messages, they see a mirror image of themselves with butterflies flying around and landing on their shoulders. A photo is taken of the user surrounded by the butterflies, which can then be uploaded to the user’s Facebook page.

The campaign ran for four weeks starting in June.