More than 75 feet tall and 46 feet wide, Thanksgiving Point’s freeway display has been updated with a new 19-foot-by-39-foot wide-screen, high-definition, 19-millimeter WatchFire XVS electronic message center. This technology was installed to increase the graphic capability of the EMC content.
In addition, the signage also includes internally illuminated pan channel letters and logo cabinets with Thanksgiving Point’s brand colors as well as aluminum channels with white LED cove lighting.
This update provides the sign with a much more vibrant look.
“We are elated to help Thanksgiving Point reach their desired target audience through this eye-catching display so they can continue to achieve their mission,” said Jeff Krantz, senior account executive at YESCO.
Thanksgiving Point is a community-owned nonprofit with the mission to bring the joy of learning and the wonders of the natural world to life through world-class experiences that engage, delight and inspire.
Created in 1995 by Alan and Karen Ashton, Thanksgiving Point is a center of community engagement and welcomes more than two million annual visitors to visit, dine, play and explore together. Thanksgiving Point is located at 3003 North Thanksgiving Way in Lehi, Utah.