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Behind the Signs: A Conversation with Sign Professionals

Welcome to the first episode of the Behind the Signs podcast reboot, hosted by father-daughter duo Joe Arenella and Elizabeth Arenella Toynes. In this episode,...

Coping Mechanisms

Over the past 25 years, I've had the privilege of starting a couple of successful sign shops. While I'm grateful for these experiences and...

Behind The Signs: Avoiding Burnout

So many sign shop owners (and their teams) feel overloaded by the demands of running a busy shop, and that can often lead to...

Behind the Signs Podcast: Working with Family

The latest “Behind the Signs” video podcast, hosted by Joe Arenella, is devoted to passing the torch to the next generation! This latest episode touches...

Video Podcast: Build What You Love!

Build what you love! In the latest "Behind the Signs” video podcast, provided by your friends at Sign-Tracker.com, host and Sign Builder Illustrated Contributor...

Video Podcast: Sign Code Research

In the latest “Behind the Signs” video podcast, provided by your friends at Sign-Tracker.com, host and Sign Builder Illustrated Contributor Joe Arenella speaks with...

Building Relationships with Property Managers

Our sign business launched during a booming retail construction period in Austin, Texas, which offered us an incredible opportunity to educate retail developers and...

Video Podcast: Experiential Graphic Design

Unlock your client’s story with experiential graphic design! In the latest “Behind the Signs” video podcast, provided by your friends at Sign-Tracker.com, host and...

Video Podcast: Building Winning Teams

Are you struggling to find, hire, and keep good employees? It's time to build winning teams! The latest “Behind the Signs” video podcast, provided...

Podcast: Design Big, Sell Big!

Design big! Sell big! Don’t put limits on designing signs for your clients based on what you think you can build. Whether it’s a...




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