Gracing the premier outlet mall's exterior façade, the 11 new LED displays feature static image advertising and mark the largest outdoor LED display installation at a North American shopping center development.
Located along I-294 at the River Road and Balmoral Avenue exits, Fashion Outlets of Chicago is a mixture of more than 150 outlets, factory stores and brand-name retailers and is the first multi-level, fully enclosed outlet shopping center in the world. Co-Owners AWE Talisman and Macerich, one of the nation's leading regional mall operators and developers, are positioned to attract travelers flying in and out of O'Hare as well as the local community.
"The new digital displays advertise Fashion Outlets of Chicago's special events and promotions, along with retailers and restaurants located inside the facility, while also keeping spots available for purchase to outside advertisers," said Ann Ackerman, Vice President, Director of Marketing, AWE Talisman. "This presents an incredible opportunity to engage our consumers from the moment they approach the property."
Outdoor LED advertising provides outlet malls a means to carry out special marketing opportunities that engage consumers in brands while creating buzz and driving sustainable revenues. With the touch of a button, display operators can switch among advertisements featuring retailers inside the mall, social media promotions and exclusive mall events.
For more information about Fashion Outlets of Chicago's retailers, restaurants and venues, visit www.fashionoutletsofchicago.com.
Discover more information about Daktronics video solutions for shopping centers at www.daktronics.com/shopping.