Project Peacock Launches a New Printspirational Platform for Print

Project Peacock

Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world.

The new Project Peacock Platform, which is now open for registration, is a one-click destination for print customers and printers to discover the latest innovations that level up print marketing and connect directly with partners that can help them bring new possibilities to life. Supporting research and sample requests, it is designed to help print buyers, creatives, marketers, advertising agencies, brands, and students learn directly from the industry subject matter experts. The platform also makes it easy to connect with print service providers.

Deborah Corn, founder of Project Peacock and Intergalactic Ambassador to the Printerverse at Print Media Centr, says, “Print customers are actively looking for new partners and new ways to do things; printers are looking for new customers and new technology. Press and finishing manufacturers, paper, software, and marketing technology companies have the tools we need to move forward creatively and efficiently. This platform brings everyone together and provides an ecosystem for effective print communications.

“Why search Google when you can have access to everything you need on Project Peacock?”

Project Peacock has partnered with The Advertising Production Club of NYC to share the platform, ongoing education, and information with print customers from brands and agencies and with Comperemedia to co-host live, online educational, and networking events in 2021. Lily Harder, senior director of Marketing Strategy at Comperemedia, will be a featured speaker presenting up-to-date, exclusive consumer research data that drives marketing success.

The educational series kicks off with Project Peacock Postal on April 29, 6-9 PM ET and is followed by Project Peacock Packaging on July 15, Project Peacock Publishing on September 9, and Project Peacock Point-of-Purchase on November 11, with more Peacock programming to be announced for Europe, printers, students, and additional vertical markets.

Harder says, “Comperemedia provides data-backed insights into what consumers want and why. Our expertise in consumer trends and competitive intelligence helps brands across the globe increase their reach and better serve their customers. We are thrilled to bring our best-in-class data and insights to the table for these exclusive Project Peacock events so you can make the most effective decisions with your multi-channel marketing strategy.”

Siobhan Daukes, president of APC-NYC, says: “The intention of the APC is to provide education and community to those entering the media industry as well as those who have made it their home for many years. We have partnered with Project Peacock on many past events and the feedback from our agency members is always positive.

“We see this platform as a critical ingredient to being able to offer value, resources, and education to our community.”

The growing list of Project Peacock Platform Partners includes Canon Solutions America, Domtar Paper, DirectMail2.0, Scodix, Solimar Systems and Xerox; Print and marketing service providers Allegra Princeton, Creative Squirrel, DMR Graphics, GAM Graphics and Marketing, Gorilla Gurus, Specialty Print Communications, and Tampa Printer; Industry partners Combiner, drupa, FoldFactory, Graphic Media Alliance, INKISH, National Print and Sign Owners Association, Philadelphia Direct Marketing Association, Printing Industries Alliance, and Printing Industries of New England with more to be confirmed in the coming weeks.

—Press Release