Signature Graphics and Roadvert have formally announced their exclusive partnership and introduced Spedian, a streamlined approach to changeable graphics for brand activations. The alignment of offerings provides brand owners with the Spedian strategy for timely rotations of brand activations coupled with Signature Graphics’ responsive service and branding management.
As the Coronavirus event is demonstrating, brands need the flexibility to react quickly to evolving market dynamics and the agility to change their messaging to reflect those responses. As it relates to fleet-based branding campaigns, solutions for rapid change, or temporary messaging have been largely unavailable. Historically these strategies were meant to endure for numerous years and are more tailored to support brand awareness goals rather than promotional tactics.
For brands that prioritize adapting to time-sensitive situations, the Spedian solution is the ideal system for messaging rotations and supports a variety of applications, including fleet-based media solutions, event signage, and exterior/interior brand activations. Spedian has both temporary and long-term capabilities, and the installation and removal times are significantly faster than vinyl applications making it a smart choice for rotational marketing purposes. The Spedian banner material adheres to the perimeter of the surface it is applied to, sitting on top of your existing branding. Once your temporary messaging has run its course, you can easily return to your original branding.
“Innovation is a core component of what Signature Graphics strives to offer to our partners,” said Timothy Guse, president and Chief Executive Officer of Signature Graphics, Inc. “The integration of the Spedian system into our solutions expands and complements our abundance of creative branding solutions and supports the consultative approach that we have prioritized since day one.
“In this evolving climate, we are happy to extend the capabilities of quick-change marketing messaging to ensure our partners can be responsive to events and stay ahead of their competition.”
Guse said that he has always believed in the monetizing of all company marketing assets, particularly fleet vehicles. “Signature Graphics is the perfect partner for the Spedian fast changeable graphics systems,” he said. “They can print and install semi-trailers very quickly to an exceptionally high-quality standard. Manufacturers and retailers of consumer goods and merchandise that have their own fleets of vehicles should be using this concept to market their products.
“Trailer marketing is a massive cost-effective support to both TV and digital campaigns providing there is the ability to change and reuse the trailer marketing message. Signature with the Spedian Systems, and their parent company, Omnicom Group, are fully on board with this strategy and have the capability to deliver this no matter how big the campaign is, and we are delighted to be involved with them.”
Spedian’s parent company, Roadvert, has pioneered audience evaluation prediction and verification for trailers as they go about daily routes. “On top of that, the company’s disruptive beacon technology gives Signature’s partners a very strong competitive marketing edge. We look forward to working with Signature for the foreseeable future!” said Lawrence Craig, CEO of Roadvert.