The streets of Beijing, China, will have new bright lights with three transparent, freeform LED displays designed, manufactured, and installed by Daktronics of Brookings, South Dakota, in partnership with Beijing Yuan Xin Real Estate Development Co. LTD.
The displays will be on the sides of Yuanyang Mall at Beijing Sino-Ocean Ledi Port, and two displays will connect at the corner of the building to catch the attention of passersby when it opens in 2022.
“Beijing Sino-Ocean Ledi Port is located in the center of the high-end business district in the core area of Tongzhou Canal in Beijing,” said Project Manager Han Chun Rong. “The core area of Tongzhou Canal is a pioneer, experimental, and demonstration area for Beijing to build a world city with Chinese characteristics. Beijing’s new central business district [integrates] commercial and residential buildings.”
The displays will feature 25-millimeter pixel spacing and combine for 488 total square meters.
The South-facing screen will measure 19 meters high-by-12 meters wide totaling 228 square meters.
On a separate part of the building, a West-facing screen will measure 9 meters high-by-11 meters wide and wraps around the corner of the building into a South-facing screen that will measure 9 meters high-by-19 meters wide at the top with a 24-meter curve from the bottom left of the display to the top right corner of the display. The curve follows the building’s architecture to create a visually aesthetic appearance unique to the shopping center.
This project will bring the ability to share messages to the masses, highlight stores within the mall, promote special events, share upcoming sales, and more.
The technology itself is transparent allowing those inside the mall to see outside to the street as well as letting natural light pass through into the mall. At the same time, the LEDs form a visual image that can be viewed from those passing by and connect with audiences and potential mall customers.